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Master Texture

The first step towards becoming a true texture expert. Learn all the basics you need to know: products, services and techniques.

Put the theory into practice.

WHAT’S IN IT FOR YOU?

  • All about permanent shape and texture change

  • Essential perm theory and practical skills

  • Key techniques for perfect looks

  • Deep product knowledge for all Goldwell texture brands

  • Inspirational hands-on sessions to develop true texture mastery and have fun!

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Permanent Waving Mastery

Discover the world of cold perm.

Learn the basic theory and practice your skills. Be the one who turns cold perm into hot styles. Please note this is not a NVQ qualification

  • Multiple Dates
    Thu 26 Mar
    26 Mar 2026, 10:00 – 17:00
    London, 130 Shaftesbury Ave, London W1D 5EU, UK
    Learn about permanent transformations by gaining a clear understanding of the perm process and the underlying science of hair. You will become familiar with the Goldwell perm portfolio and explore key techniques, services, and tools used in modern perming.
  • Multiple Dates
    Thu 04 Jun
    04 Jun 2026, 10:00 – 17:00
    London, 130 Shaftesbury Ave, London W1D 5EU, UK
    Learn about permanent transformations by gaining a clear understanding of the perm process and the underlying science of hair. You will become familiar with the Goldwell perm portfolio and explore key techniques, services, and tools used in modern perming.
  • Multiple Dates
    Thu 29 Oct
    29 Oct 2026, 10:00 – 17:00
    London, 130 Shaftesbury Ave, London W1D 5EU, UK
    Learn about permanent transformations by gaining a clear understanding of the perm process and the underlying science of hair. You will become familiar with the Goldwell perm portfolio and explore key techniques, services, and tools used in modern perming.
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Structure & Shine

The Structure + Shine service is the answer to beautiful straight hair, helping to eliminate the daily use of straightening irons. Featuring a sophisticated formula, it works to create a long lasting straight hair structure with brilliant shine and an anti-frizz effect, whilst providing excellent conditioning benefits to ensure hair is left looking healthier than ever before.

Learn about the different strength levels customized to individual hair structure and how to successfully maximize the business potential of a purely salon exclusive service to grow your profit.

  • Multiple Dates
    Thu 16 Apr
    KAO Salon Academy
    16 Apr 2026, 10:00 – 17:00 BST
    KAO Salon Academy, 130 Shaftesbury Ave, London W1D 5EU, UK
    The Structure + Shine service is the answer to beautiful straight hair, helping to eliminate the daily use of straightening irons. Featuring a sophisticated formula, it works to create a long lasting straight hair structure with brilliant shine and an anti-frizz effect...
  • Multiple Dates
    Thu 24 Sept
    KAO Salon Academy
    24 Sept 2026, 10:00 – 17:00 BST
    KAO Salon Academy, 130 Shaftesbury Ave, London W1D 5EU, UK
    The Structure + Shine service is the answer to beautiful straight hair, helping to eliminate the daily use of straightening irons. Featuring a sophisticated formula, it works to create a long lasting straight hair structure with brilliant shine and an anti-frizz effect...
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Kerasilk Keratin Treatments

This long-lasting expert service to transform unmanageable, curly, wavy or frizzy hair into the most luxurious, smooth version of itself for up to 5 months.

Our new formulation makes the application and service experience intuitive and fast and offers two customizable usage opportunities from control to surface refinement.

Control Service:

A powerful yet gentle shape transformation to luxurious smooth hair – the perfect base for unruly hair.

Refinement Service:

Natural-looking smoother hair with improved manageability and movement – the perfect base for surface frizz refinement.

  • Multiple Dates
    Thu 09 Apr
    09 Apr 2026, 10:00 – 17:00 BST
    KAO Salon Academy, 130 Shaftesbury Ave, London W1D 5EU, UK
    This long-lasting expert service to transform unmanageable, curly, wavy or frizzy hair into the most luxurious, smooth version of itself for up to 5 months.
  • Multiple Dates
    Thu 03 Sept
    03 Sept 2026, 10:00 – 17:00 BST
    KAO Salon Academy, 130 Shaftesbury Ave, London W1D 5EU, UK
    This long-lasting expert service to transform unmanageable, curly, wavy or frizzy hair into the most luxurious, smooth version of itself for up to 5 months.
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